Turning Travel into a Sustainable Practice

Focus Group Description

Travel photography often starts with curiosity and movement. However, a lasting career needs structure, strategy, and the ability to adapt when the market shifts. In this focus group, Richard I’Anson leads a practical discussion on the business of travel photography. He draws directly from his own career. The session keeps theory to a minimum and focuses on what works in real life.

First, we will look at how you get started and find your place in a crowded field. Next, we will discuss how photographers earn from their work. This includes stock sales, publishing routes, and building a body of images that keeps value over time. Then we will explore how long term careers stay healthy through diversifying income. Protecting creative energy and making smart decisions about what to chase and what to decline are also important. Throughout, participants can ask direct questions and share goals. Consequently, the conversation stays grounded and useful.

About the Mentor

Richard I’Anson is a documentary travel photographer with nearly four decades of experience. He has worked in more than one hundred countries across all seven continents. Publishers around the world have used his images in books, magazines, newspapers, brochures, calendars, posters, cards, and websites. He has written fourteen books, including multiple editions of the Lonely Planet Guide to Travel Photography. He has also authored large format pictorial titles.

Format
This is a 40 minute interactive roundtable discussion. Richard will open with key lessons from his career. Then he will guide a participant led conversation that focuses on practical insight, honest challenges, and clear next steps.