Trade Secret: You Thought They Were Protected

Some stories change how you see the world. They do not shout. They reveal what hides in plain sight.

In this keynote session, you meet journalist Adam Joffe in a short pre-screening interview. He sets the scene for his investigative documentary, Trade Secret. He explains what pulled him into the subject. He also explains why this story matters now.

The screening takes you into a startling reality. A global commercial trade continues around a climate crisis symbol. The film shows where legality, policy, and commerce overlap. Most people never see these connections. Trade Secret stays calm and deliberate. It builds its case through access, observation, and evidence.

This session welcomes filmmakers, photographers, conservation professionals, and anyone who cares about the natural world. It asks a simple question with hard consequences. When protection exists on paper, what happens in practice, and who pays the price?