The Content Authenticity Initiative – Transparency in the Age of AI
Confused about the origins of images in the age of generative AI?
Join award-winning war photographer and former media executive Santiago Lyon for an insightful overview of the Content Authenticity Initiative (CAI)—an Adobe-led coalition of over 4,000 members dedicated to accelerating implementation of a transparent, open-source industry technical standard for digital content provenance.
As misinformation and disinformation challenge journalism, photography, and public trust, the CAI is accelerating the development of tools to verify the origins and authenticity of digital files. The initiative brings together leading media and technology companies, including AFP, AP, Reuters, BBC, DPA, The New York Times, The Washington Post, The Wall Street Journal, Getty Images, Shutterstock, Microsoft, Nikon, Qualcomm, and many more.
Discover how CAI is shaping the future of digital content verification—empowering news consumers to trace the origins of images, track edits, and ensure credibility from creation to publication.
- Duration: 40 minutes
Date
- 23 Feb 2025
- Expired!
Time
- 18:10 - 18:50
Labels
- TalK
Location
Speaker
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Santiago LyonSantiago Lyon is Head of Advocacy and Education for the Adobe-led Content Authenticity Initiative, working to combat misinformation through digital content provenance. He has 40 years of experience in photography as an award-winning photographer, photo editor, media executive and educator. As a photojournalist for 20 years, he won multiple awards for his work on conflict. In 2004 he was a Nieman Fellow in journalism at Harvard before being named VP/Director of Photography at the Associated Press. He was Chair of the Jury of the 2013 World Press Photo contest.
