Short Form Content & Storytelling 
on Social Media

Short Form Content & Storytelling on Social Media

Social media storytelling requires unique approaches for platforms like TikTok, Instagram, YouTube Shorts, Snapchat, and Twitch. This panel explores how brands and creators craft compelling narratives, balance engagement with authenticity, and leverage platform-specific formats. It highlights content strategies, collaborations, and how storytelling drives brand visibility and audience connection in the digital age.

  • Duration: 45 minutes

Date

24 Feb 2025
Expired!

Time

16:00 - 16:45

Labels

Panel Discussion

Location

Film Stage
Category

Speakers

  • Saleh Elghatit
    Saleh Elghatit

    Saleh is an Egyptian-Saudi Executive Creative Director and Director, on a quest to champion authentic, local voice to the Middle East.

  • Claire McHardy
    Claire McHardy

    A proud resident of the UAE for 33 years. From the school Photographer to over 20 years of industry experience in the fields of Cinematography, Editing, Data Management and Streaming. Claire has filmed Documentaries that have aired on Netflix, ITV, National Geographic and Discovery Channel. Data Managed world class, large scale international events and television commercial productions. Edited corporate promotions, events and TV Commercials. Created a live streaming channel that has grown to have 10,000 followers opening the. doors to Technical roles running the Live Streams for large scale events.

  • Dennis Schmelz
    Dennis Schmelz

    Dennis Schmelz, 35, is an accomplished photographer and filmmaker known for his breathtaking images and compelling storytelling. Passionate about nature and wildlife, he explores remote locations, capturing powerful moments that highlight the beauty and fragility of our planet. His work has been showcased globally, including his NFTs in Times Square and his award-winning short films at international festivals like Cannes. With sold-out photo calendars and an upcoming photo book, Dennis continues to inspire audiences, using his art to foster awareness and appreciation for conservation and the world’s hidden

  • James Horsman
    James Horsman

    James Horsman is an accomplished filmmaker and the founder of Mana Creative, a boutique agency specializing in high-impact storytelling for brands, startups, and governments. With over 15 years of experience in film, video campaigns, and creative strategy, James has worked with global brands, large corporations, and cultural institutions to craft compelling narratives that resonate across digital platforms. His expertise spans commercial filmmaking, corporate storytelling, and innovative content strategies tailored for evolving social media landscapes. He understands how to balance engagement with authenticity to maximize storytelling impact. James has led creative projects.

Moderator

  • Bjoern Lauen
    Bjoern Lauen

    Born in 1980 in Germany, Bjoern Lauen has woven creativity and imagery into the fabric of his life for over three decades. His journey began when he first picked up a camera, igniting a passion that has since defined his career. Blending his corporate experience with his creative passion, Bjoern embarked on a new chapter. As Managing Director and Executive Producer of a boutique creative agency and publishing and production house, he conceptualized, created and produced various formats with and for regional and international brands as well as non-government and government organizations. Since 2021 he is the founder and executive producer of Glaswerk, a UAE-based Production House and Media Lab. Bjoern produces TVCs, series, documentaries, digital content, media installations and brand films across the Middle East and abroad. Fascinated by innovation, he advocates the use of cutting-edge technologies like XR and Artificial Intelligence (AI) in projects, pushing the boundaries of traditional media. Bjoern's passion for photography and visual storytelling remains unchanged. His photographs have been published in national and international media outlets including National Geographic Kids, The Guardian, Time Magazine, and The Wall Street Journal. His insightful exploration of the tribes of the Omo Valley in Ethiopia has been showcased at Annenberg Space for Photography in Los Angeles.

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