My Journey into Fine Art Photography

Swiss photographer Andreas Urscheler shares a clear path from early personal projects to establishing a distinctive place in fine art. He explains how to build cohesive series that express a personal viewpoint with conceptual depth and a recognisable style. Drawing on tightly themed bodies of work, he focuses on Woodcuts: Interfaces of Time, exhibited at Xposure 2026. Along the way he addresses the craft and discipline that underpin a professional practice: print quality, edition size, presentation standards, pricing, accurate records of sales, and working productively with galleries. The session offers practical and strategic guidance for photographers who want their work to be seen and collected.

What you will take away:
• A step by step framework for developing cohesive series with clear intent, from concept to final print
• Practical guidance on editioning, pricing, presentation, and record keeping that supports credibility and sales
• Proven approaches for engaging galleries and audiences, including portfolios, statements, and exhibition readiness

Who this is for:
• Aspiring fine art photographers who want to turn personal work into a professional practice
• Students and educators seeking a structured method for teaching fine art project development
• Practising photographers looking to refine printing, edition management, and gallery relationships