Focus. Frame. Fulfill

Focus, Frame, Fulfil is Shoayb Khattab’s journey into the mindset of finding focus, choosing a niche, and building a purpose led career in photography. Trained in architecture, he moved from designing spaces to photographing some of the world’s most iconic buildings, collaborating with firms such as Foster + Partners and BIG.

The talk explores how to set ambitious goals, stay committed to a path, and craft a creative trajectory with intention. Shoayb shares the practical steps behind positioning, portfolio curation, and client relationships, showing how a clear framework can turn curiosity into consistent, high level work.

What you will take away:
• A practical method to define a niche and articulate a compelling value proposition
• Portfolio and pitching tactics for architecture and design clients, from outreach to delivery
• A repeatable roadmap for goal setting, workflow, and building a vision driven practice

Who this is for:
• Photographers and filmmakers seeking direction in a competitive market
• Emerging photographers moving from study to commissioned work in architecture and design
• Creatives who want to align personal vision with sustainable, client facing careers