What does establishing, building, and sustaining a successful photography career take?

In this focus group, Andrew Bernstein, a pioneer with 45 years of experience, shares his journey, offering depth, nuance, and practical insights to inspire the next generation of photographers.

This session invites open-ended, interactive discussions that allow participants to dive into the mindset, methods, and strategies that shaped Andrew’s career. From navigating the challenges of a freelance job to building trust with iconic athletes and clients, attendees will gain a deeper understanding of the “what, when, and how” behind becoming a trusted professional in the competitive world of sports photography.

About Andrew Bernstein:
Andrew Bernstein has captured the most iconic moments in sports history, including Super Bowls, World Series, Stanley Cup Finals, and 40 NBA Finals. As the Official NBA Photographer since 1986 and co-creator of NBA Photos, Andrew has shaped how sports are visually celebrated worldwide. His achievements include being honoured with the Curt Gowdy Award for Media by the Naismith Basketball Hall of Fame in 2018—an accolade only two photographers have received.

Andrew’s career highlights include collaborating with Kobe Bryant on the global bestseller The Mamba Mentality: How I Play, building a thriving sports and venue photography business, and co-founding Legends Of Sport. His story demonstrates how talent, integrity, and the ability to connect with clients create a lasting legacy.

This focus group provides an unparalleled opportunity to interact directly with Andrew, ask questions, and uncover the thought processes and principles that guide his work. Whether you’re an aspiring sports photographer or a seasoned professional, this session offers the inspiration and guidance to carve your path in this exciting field.