The Business of Film and the Rise of AI

A forward looking overview of how artificial intelligence is reshaping film production, distribution, and creative opportunities.

Introduction:

Presented by the team at B7A Studios, this workshop examines how the global film and entertainment industry is entering a new era shaped by innovation, disruption and the rapidly expanding influence of artificial intelligence. It explores how storytelling, production and distribution are being reshaped by new technologies, and what that evolution means for emerging filmmakers, producers and creative professionals.

Description:

This session is designed to give participants a clear understanding of how the modern film industry operates while offering insight into the profound impact artificial intelligence is already having on the creative and commercial landscape. It guides you through the foundations of contemporary filmmaking, exploring how ideas are developed, financed and brought to market, and how digital platforms and shifting audience behaviour continue to redefine value and opportunity.

The workshop begins by unpacking the business of storytelling. You will explore how films are packaged, financed and sold across different scales of production, from independent features to major studio releases. Key economic principles are explained in accessible terms, including budgeting, licensing, revenue models and return on investment, giving you a solid grounding in how creative projects operate as commercial ventures.

From there, the focus moves toward the growing role of artificial intelligence in the industry. Through case studies and practical examples, you will examine how AI is influencing script development, casting, previsualisation, post production, marketing and audience analytics. The session highlights both the creative potential and the ethical questions that arise when technology intersects with artistic decision making.
Group discussion and short activities encourage participants to consider how these tools may be applied to their own projects. Rather than viewing AI as a threat, the workshop positions it as a collaborative force, one that can support human imagination, streamline workflows and expand what is possible in visual storytelling.

The workshop concludes with a forward looking conversation about sustainability, opportunity and career development within a rapidly evolving entertainment ecosystem. You will leave with a clearer understanding of industry structures, the skills that matter most and how to place creativity at the centre of technological change.

Modules:

Module 1: Exploring the evolving relationship between creativity, technology and the business of filmmaking

Closing notes:

This workshop offers a practical and forward thinking look at how films are developed, financed and shaped in the age of artificial intelligence. Participants will gain insight into economic models, emerging tools and strategic approaches to modern filmmaking, combining creativity with industry awareness. A certificate of completion will be issued to all participants.