Lifestyle Photography for a Brand on Social Media

Lifestyle photography for social media is more than just capturing nice-looking images—it’s about telling a story that resonates with the audience. This workshop is designed to help participants create authentic, visually appealing photographs that reflect a brand’s personality and connect with its target audience.What Should Students Bring?

Focus:
Plan, shoot, and edit brand-aligned lifestyle photographs that enhance social media presence and convey a compelling story.

Workshop Overview:
This hands-on workshop is a 2-hour photography workshop designed to walk participants through the entire creative process from concept planning and moodboarding to executing a photoshoot and editing for social media. With 45 minutes of theory followed by 75 minutes of hands-on practice, you’ll learn how to capture the essence of a brand through thoughtful composition, lighting, and visual storytelling, ensuring every image feels consistent and impactful.

Who is the Workshop For:
Beginners in the creative field, community managers, social media content creators, entrepreneurs, or anyone interested in learning the art of brand-focused lifestyle photography.

What You’ll Learn + Requirements:
Participants will discover how to analyze a brand’s identity, choose the right lens and camera settings, creatively direct clients confidently, products, or services. You’ll also explore natural versus studio lighting techniques, effective posing, and editing methods that enhance brand storytelling.

Cameras and gear will be provided, but participants should come with basic knowledge of photography or editing and an eagerness to learn. Pinterest boards will be used for mood planning and styling inspiration.