Receiving Exposure in the Art World

Introduction

How can you reach that stage where you can share your talent with a wider audience? In today’s art world, successful artists are entrepreneurs who follow the “market’s logic” and can manage both the creative and business sides of their practices. In this workshop, students will understand the key ingredients that can lead to a successful career in photography and the arts.

Workshop Description

Ideally, art should not be competitive. However, as the art world uses a de-facto filtering mechanism to single the best from the rest, it is important to identify your strengths and effective approaches to improve your chances for a rewarding career. In today’s art world, successful artists are entrepreneurs who follow the “market’s logic” and can manage both the creative and business sides of their practices. How can you reach that stage where you can share your talent with a wider audience?

In this workshop, students will understand the key ingredients that can lead to a successful photography and art career. Using case studies and applying professional methods and tools, participants will:

• Identify their position in the complex global art market
• Define and design their desired career path
• Start building a supportive network in the industry
• Work toward a long-term and sustainable development of their artistic career

Objectives

• Realize the complexity of the international photography industry and its main pillars.
• Learn to position yourself in the complex global network of art practitioners.
• Develop a long-term strategic approach to your work
• Receive practical advice and tools for designing the roadmap of your desired career path
• Navigate wisely between art and commerce and/or art and journalism
• Discuss self-presentation, stress-handling techniques, and pitching strategies
• Edit your portfolio to align with market demands
• Review case studies of successfully implemented career strategies

Workshop Details

• Duration: 3 hours
• Skill Levels: Beginner, Intermediate, Advanced, Professional
• Maximum Students: 10

What Should Students Bring?

Students need to be ready to present a project they would like to promote in the art world in class.