Siraj Jhaveri
On the set directing, HCMC, Vietnam
Director, Creative Director, Satya Productions, New York, NY 2007–Present
Provided end-to-end creative leadership, from ideation to distribution, leveraging emerging technologies and data-driven metrics to develop compelling digital content tailored for various platforms. Partnered with leading multi-channel brands across diverse sectors including Fast Moving Consumer Goods (Coca-Cola, Colgate Palmolive, Danone, KFC, McDonald’s, Nestlé, Procter & Gamble, Unilever), Telecommunications (du Telecom, Etisalat, Mobily, Nokia, Ooredoo, Tele2, Vodafone), Automotive (Ford, Infiniti), and Media/Entertainment (A&E Lifetime, Cartoon Network, FHM Magazine, Getty Images, Jump Radio, MTV Networks). Executed integrated campaigns using a nuanced approach to foster meaningful social conversations with multiple stakeholders. Managed sophisticated projects for clients like A&E Lifetime and Campbell’s.
Director, @Radicalmedia.com, Paris, France 2000-2007
As part of the internationally represented directors at @Radicalmedia that focused on multi-national brands creating and executing global TV commercials for Europe and emerging markets.
Provided end-to-end creative leadership, from ideation to distribution, leveraging emerging technologies and data-driven metrics to develop compelling digital content tailored for various platforms. Partnered with leading multi-channel brands across diverse sectors including Fast Moving Consumer Goods (Coca-Cola, Colgate Palmolive, Danone, KFC, McDonald’s, Nestlé, Procter & Gamble, Unilever), Telecommunications (du Telecom, Etisalat, Mobily, Nokia, Ooredoo, Tele2, Vodafone), Automotive (Ford, Infiniti), and Media/Entertainment (A&E Lifetime, Cartoon Network, FHM Magazine, Getty Images, Jump Radio, MTV Networks). Executed integrated campaigns using a nuanced approach to foster meaningful social conversations with multiple stakeholders. Managed sophisticated projects for clients like A&E Lifetime and Campbell’s.
Director, @Radicalmedia.com, Paris, France 2000-2007
As part of the internationally represented directors at @Radicalmedia that focused on multi-national brands creating and executing global TV commercials for Europe and emerging markets.
Executive Producer, MTV Networks, New York, NY 1998-1999
Selected by the President of MTV to establish the inaugural Creative Lab, with the directive to enhance creative output and efficiency across all divisions of the corporation.
Supervising Producer, MTV India, Mumbai, India 1997-1998
As an accomplished producer, I was recruited by MTV Networks in New York to construct and implement creative brand messaging through targeted image campaigns that strongly resonated with the core demographic.
Producer, MTV Network, New York, NY 1994-1997
As a member of the highly innovative on-air promotions team, my responsibilities included conceptualizing, copywriting, and producing brand image campaigns, program promotions, VMA event packaging
Selected by the President of MTV to establish the inaugural Creative Lab, with the directive to enhance creative output and efficiency across all divisions of the corporation.
Supervising Producer, MTV India, Mumbai, India 1997-1998
As an accomplished producer, I was recruited by MTV Networks in New York to construct and implement creative brand messaging through targeted image campaigns that strongly resonated with the core demographic.
Producer, MTV Network, New York, NY 1994-1997
As a member of the highly innovative on-air promotions team, my responsibilities included conceptualizing, copywriting, and producing brand image campaigns, program promotions, VMA event packaging
Directing virtual production, Dubai, UAE
Film / Industry Achievements
Cannes Dolphin, Cannes Lions Finalist, Moscow Advertising Festival, New York Festivals International advertising Awards, Asia Apollo Awards, Brand of the Year, London International Awards (Gold and Silver), British Design Awards (Gold and Silver), Clinton Administration National Service Council Award, New York Cinevision Film festival, Asian American International Film festival, Chicago International Asian American Film festival, American Film Institute (AFI) Award